The IIHS, or the Insurance Institute for Highway Safety, is an independent, non-profit organization in the United States that focuses on researching and promoting vehicle safety. Established in 1959, the IIHS conducts a range of tests and evaluations to assess the safety performance of vehicles and their various components. 

The primary mission of the IIHS is to reduce the number of motor vehicle crashes and minimize the injuries and property damage resulting from those crashes. The organization achieves this goal through a combination of research, educational initiatives, and the promotion of effective safety measures. 

Key functions and activities of the IIHS include: 

1. Crash Testing: The IIHS conducts a series of crash tests to evaluate how well vehicles protect occupants in various collision scenarios. These tests include frontal crashes, side crashes, rear crashes, and rollover assessments. The results of these tests contribute to the overall safety ratings assigned to vehicles. 

2. Ratings and Awards: Based on the results of their evaluations, the IIHS assigns safety ratings to vehicles. These ratings include designations such as “Top Safety Pick” and “Top Safety Pick+,” which signify the highest levels of safety performance. Vehicles that perform well across multiple categories, including crashworthiness and crash avoidance technologies, are recognized with these awards. 

3. Research and Analysis: The IIHS engages in extensive research to identify trends and factors contributing to road accidents and injuries. This research informs the development of safety standards and guidelines. 

4. Advocacy and Education: The IIHS actively advocates for the adoption of effective safety measures and collaborates with policymakers, manufacturers, and other stakeholders to improve vehicle safety standards. Additionally, the organization provides educational resources to the public to promote awareness of safe driving practices and vehicle safety features. 

5. Vehicle Safety Technologies: The IIHS evaluates and promotes the adoption of advanced safety technologies, such as automatic emergency braking, lane-keeping assistance, and forward collision warning. These technologies play a crucial role in preventing or mitigating the severity of crashes. 

 

Consumers often refer to IIHS safety ratings when making purchasing decisions, as these ratings provide valuable insights into the safety performance of vehicles. The IIHS complements the work of government agencies, such as the National Highway Traffic Safety Administration (NHTSA), by providing an independent and comprehensive assessment of vehicle safety.